#10 GPT-4 + Google's response

This week saw Google and OpenAI drop their most recent AI products.

Google’s latest AI seems to be a ChatGPT-like integration into their word documents, and OpenAI’s ChatGPT-4 can give us recipes from a photo of our fridge.

While people appear underwhelmed by these developments, it highlights our high expectations for AI.

We don’t know what we want, but we want to be wowed.

In today’s newsletter:

• GPT-4 & Google’s response: Focusing on the money

• The rundown: David Guetta & Eminem, Siri to get an AI upgrade, and AI passing medical exams at “expert” doctor level

• Tips, tricks & tools: Social media automated posting, meeting scheduling and professional-quality videos

• Thought leadership: Everybody’s levelling up

• A glimpse of what’s to come: Coca-Cola’s jaw-dropping

  AI advert 

GPT-4 & GOOGLE’S RESPONSE

For now, AI seems to continue to streamline the repetitive drudgery from many office-based job roles - which is where the money is.

ChatGPT-4 is here.

So is Google’s latest update to their workspace.

But from a C-suite level, all anyone is talking about is money:

Dan Taylor, Google’s vice president of global ads:

“We haven’t figured out how to make money from Bard (Google’s chatbot).”

Jared Spataro, Microsoft executive:

“We will experiment with how to integrate ads into the (Bing search) results.”

So while these companies try to figure out how to get more money from chatbots and search, they’re doubling down on software - by integrating AI into programs businesses pay for.

With Google’s latest update to Gmail and Google Docs, the AI helps users draft emails, write job descriptions, and develop articles, all with a single prompt.

Basically, an integrated ChatGPT.

OpenAI and Microsoft’s latest release, the long-awaited ChatGPT-4, shows a greater capacity for improved factual accuracy in answers, image recognition, and extended text.

For instance, users can upload an image of their fridge to GPT-4. The AI can analyze the image and suggest recipes accordingly - pretty incredible when you think about it.

Furthermore, both Google and Microsoft clearly recognize the desire for businesses and programmers to build unique and customizable AI applications.

They also understand the limitations to doing so - exclusively trained engineers and supercomputers - resources available to Google, Microsoft and OpenAI, which other companies won’t have for years.

Therefore, both companies are heavily investing in AI app builders, in Google’s case, “PaLM API” and “MakerSuite”, with Microsoft’s counterpart called “Generative AI App Bilder”.

As Thomas Kurian, CEO of Google Cloud, says:

“This generation of AI will have a profound effect on every industry”.

Once the dust begins to settle from Google’s and Microsoft’s AI battle, we’ll start to see the true effects of the AI summer.

THE RUNDOWN 🐂

• 47.5% of health systems use AI for back office and clinical operations - the other 50% are considering it. (link)

• Apple’s Siri is to receive an AI upgrade, showing the pressure other companies are feeling from the popularity of OpenAI and ChatGPT. (link)

• Med-PaLM 2, Google’s LLM chatbot for the medical world, consistently passes medical exam questions with a score of 85%+, giving it an “expert” doctor level. (link)

• FTC cautions marketers to make sure any claims they make about AI products are well-founded and realistic, explicitly focusing on transparency about the true capabilities of AI technology. (link)

• Planning your vacation with AI isn’t far off - from booking discounted rooms and flights to designing the optimal itinerary. (link)

• 40+ music and entertainment organizations are campaigning to secure a future in which AI doesn’t replace human music creators. (link)

• David Guetta explains how he created AI Eminem intro, and weighs in on federal regulation of AI: “I think maybe not yet.” (link)

TIPS, TRICKS & TOOLS ⚒️

• Rephrase AI - Convert plain text into massively engaging professional-quality videos in minutes. (link)

• Sidekick AI - Optimize your time with this meeting-scheduling AI software. (link).

• AI Picasso - Let your imagination run wild with this AI artwork generator.(link)

• Hints AI - Revolutionize your workflow and supercharge your productivity. (link)

• Publer - All-in-one social media publishing management tool. (link)

EVERYBODYS LEVELLING UP 💭 

ChatGPT and Google aren’t the only AI’s levelling up - meet MidJourneyV5.

Improved details, they’ve fixed the hand issue…where can we go from here?

PRETTY MUCH WHAT EVERYONE IS THINKING…

COCA-COLAS JAW-DROPPING NEW ADVERT

Using an impressive combination of film, 3D, and Stable Diffusion AI, Coca-Cola has stormed the creative advertising space with this new advert.

Seamlessly switching mediums, the advert shows what’s to come in future cinema and film-making.

The only limit is our imagination.

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